"One-liner is a simple, clear, and memorable way to tell potential customers what you do and, more importantly, the benefits they will get from it.
The structure of a one-liner includes:
- Problem: Always start with the problem. Beginning with the problem adds value to your products. It's a great way to be remembered.
- Solution: The solution is your product/brand/service. The solution must be directly connected to the problem. Keep it short and specific.
- Results: How the results impact the customer and their life. The success of the solution must be directly related to the problem. The result should be a description of the customer's better life after doing business with you. Keep it short and simple. Don't promise more than you can deliver.
Here is an example:
"Most businesses lack the time and expertise to build a website that gets results. At Thunder Cloud, we build you an amazing website at an affordable price so you can stand out from the competition and get more leads that turn into customers."
Conclusion & Tips:
- The first headline should be a one-liner.
- Use one one-liner per page.
- Use problems that can be solved.
- Test if the one-liner sounds good when read aloud.
- Make sure it is easy to remember.
- Make sure it is easy to understand."