Sections on the website that work

Words sell the products.

Header

• Your header should:
• Answer the question: What are you offering? How will it make their life better? Where can they buy it? How can they buy it?
• Using a one-liner is a great way to spark curiosity that will make a new user want to learn more.

The stakes

💡 A section in which we explain what you will protect your customer from when they decide to use your product or service and what will happen if they do not.

• How his life will be easier thanks to you
• List - easier to quickly scan with the eye
• Simple language, without jargon and difficult words.

💡 Example: Are you tired of paying for marketing that doesn't get results?

Value proposition

The value proposition is the section that answers the question "why" someone should do business with you. It should convince the potential customer why your service or product will be more valuable to them than similar offers from competitors.

• maximum 3-4 items
• Talk about the benefits the customer will have, not that you have 20 years of experience on the market, if you want to mention it write WHY it will have an impact on his life.
• Be specific
• Focus on things that can be easily experienced (see, smell, taste)

Guide

💡 A section in which we present you / the brand that solves their problem.</aside>

• Good place to show empathy
• Testimonials from customers:
• How should a good testimonial look?
• Concerns the customer had before starting cooperation
• What problems did you help him overcome?
• How much value did he gain from cooperation
• Brand logos

The plan

💡 What path does the customer have to take to be able to do business with you?

• How to start
• How long does it take to see the results
• What will the customer get after working with you
• Call to action

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Blog post is inspired on the StoryBrand – Clarify Your Message very good book that can help you write better for websites.

Author Donald Miller

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